16/09/09 lesson on Media Case study

Collective Identity is a social gropu that is constructed or that we form.
Britishness- What er sre born into/migrate into
Social grouping: eg Chav, emo,memo,skaters

Transpotting

• Representation of working class Glaswegion- ethnicity/class
• Heroine users
• Individual images within this
• Funded by C49institution) values
• This film higlights social issues, mediates (glamouries)
• Social problems- Heroine addictions HIV/AIDS
• Mediates (puts sirector's spin on)
• Disenfranchised(powerless)- no money

Recent Films- What version of Britishness is being represented?

'This is England'

• Collective Identity of the past (1980s)- political era
• Northern Working class men
• 'Skin Heads'
• White supremises

Bridget Jones

• Representation of middle class women ( set around mid 30s)
• Popular with female audience aged 25 & over
• Explores issues within women 'being single', 'overweight'
• Easy to relate

Kidulthood

• Working class representation of young people from London
• Negative & exaggerate view of young people
• Very Socially aware- Observant of class & ethnicity within young people